Do’s and Don’ts of Social Media in Business

Do’s and Don’ts of Social Media in Business


It is imperative that businesses use
social media in today’s environment not only do businesses have to engage their
customers and champions on social media platforms. They have to do so in a way
that will make their customers listen. Today over fifty percent of online
adults use two or more social media sites on a regular basis. Over eighty
percent of CEOs and high-level executives say they use social media to
help make purchasing decisions and will continue to do so. There are several mistakes that
businesses want to avoid when developing their social media presence. First do not
expect the return on investment to be immediate. Social media will help to
build your brand and develop leads but it does not typically drive a direct
response. Be patient but be consistent. Second, make sure you have a presence on
multiple platforms that are key for your target market, not all platforms work the
same. Next make sure you have a plan and are consistent in your posts. Using a
weekly or monthly posting calendar and scheduling your post in advance can help
you stay on top of the post. Make sure you have themes for the week so that all
of your post on the multiple platforms have one consistent message. Avoid the ad
speak. Do not always post about your business, and make sure you give
potential customers information they want or need as well. As a general rule,
post-sale or product information only one or two times a week and post
relevant information or engaging questions the rest of the time. The goal
remember is to build relationships with your followers and a constant push of
your business will only push them away. Lastly, make it personal. Post pictures,
event information community involvement recaps and get your followers involved.
Customers like doing business with people who are like them so make sure
they feel a part of your family.

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