Mercedes is ABSOLUTELY BLOWING IT

Mercedes is ABSOLUTELY BLOWING IT


(upbeat music) – This is the first
Mercedes ever, the 35 PS. In 1901, this baby won
race after race after race vaulting Mercedes to the
top of the automotive world. (upbeat music) For the rest of the century Mercedes maintained their status
as a top tier brand, continuously pushing the limits of quality performance and safety. So with Tesla leading the
way in the luxury EV market and the unveiling of
the truck of the future; how does Mercedes respond? They wait ten years and then introduce the car of the future
according to 120 years ago. But I have to wonder
is Mercedes blowing it? This is the Vision Mercedes Simplex, a concept car cooked up by
Mercedes to boldly announce its foray into eclectic
vehicle manufacturing. Look how cool it is right? In order to understand how and why the Simplex exists though,
we must go back in time. In 1901, a rich guy named
Emil Jellinek realized, “Hey we have better technology
than horses now right? We need to start from the ground up and redesign the automobile.” He commissioned Daimler the inventor of the gasoline engine
to reinvent the car. They lengthened and widened
the wheel base or stability, installed a cutting
edge four stroke engine low over the front axle for
better center of gravity and put it all on a
lightweight steel frame. The result was the Mercedes PS 35 named after Emil’s daughter Mercedes. The PS 35 means pferdestärke. (laughs) The PS 35 means pferdestärke
35 or 35 horsepower. How many horses you want? This was not only the first Mercedes but it was still considered
the first modern car. Mercedes went on the make luxury cars for the richest, most
powerful people in the world. Their 770 series was
popular with Hitler, oh no. After inventing the gasoline engine Daimler and Mercedes never looked back, developing the hell out of the
internal combustion engine. Constantly reshaping
heads, adding cylinders, experimenting with different materials and look where they are now. The AMG GT R and the
G-Class SUV’s both feature a twin turbo V8 that
gives you 577 horsepower. How many horses do you want
now? Oh, I got you, 577. But the internal combustion
engine is falling out of vogue. And it seems like every manufacture has at least one EV offering. (upbeat music) Cheaper EV’s like the
Nissan Leaf and Chevy Volt have been around since 2011. Ford just unveiled their new electric Mustang crossover thing. All indicators show but the auto industry is going electric with half of all new vehicles to be electric by 2040. 20 years, wow. For a company that’s usually
ahead of trends though, Mercedes has been slow
to enter this market like a normal luxury
brand. And they realize it. In 2019, Mercedes finally came out with their first electric vehicle, the EQC SUV. But their not just dipping
their toes in the pool here, they also announced that they
will halt development of the internal combustion engine to
focus on electric vehicles. (dramatic music) I’ll say that again, Mercedes, the inventor of the gas engine, is fazing out gas engines
and going all in on electric. They’ll still improve their
ICE’s for the next few years but they’ll have no new models. Daimler and by extension
Mercedes says by 2030 half of all new cars sold
will be hybrid or electric. I understand that they will need a change but damn that’s pretty short notice. Mercedes plans to introduce 10
new electric models by 2022, including an all electric G-Wagon. That’s how I know they’re serious, that thing is going to
print money, in LA at least. (upbeat rock music) I can’t wait to see vanity
plates on these things like E-Wagon and not Elon and I’ve
always been richer than you but now I’m morally
superior as well. Oh great. Mercedes is takin gon a huge commitment and they’re the late comer. How does a late comer to the market establish themselves as a leader? Answer, make a bold entrance while showing off your innovation. The conditions are perfect
for a sweet concept car that can beat the model S at the Autobahn. And baby that’s what we got. (sensual music) The EQ Arrow. Inspired
by what would happen if the 1937 W125 Silver Era
had sex with the T-1000. This sleek bastard can take one passenger to 60 miles per hour in under two seconds thanks to its 750 electronic horses. Awesome concept car Mercedes. This is boundary pushing,
bold and arguably more futuristic than Tesla’s Cybertruck. I’m not going to make any
jokes about that thing, you’ve heard them all. This is how you launch
an electric car line. Go futuristic as hell for
concept then work in the practicality until you
have something that sells. Let’s see the next EV
concept from Mercedes. (screams) Whoa! To far back! We
were expecting something we might be able drive this century. Design aside, Mercedes didn’t even roll this baby out the right way. Normally you introduce a
concept car at an auto show where people expect to see the
latest designs and concepts. Tesla just did their livestream spectacle where they took a sledgehammer
to their new spaceship. So, how does Mercedes roll
out their EV of the future? In the year 2019 at the exclusive Mercedes advanced design
center in Nice, France. In this private high
class (mumbles) surrounded by a bunch of rich Europeans
and company T-shirts, 200 euro pants and 400 euro sneakers, Mercedes unveiled the
vision Mercedes Simplex. And old style car
introduced in the place that use to be center of the
auto world 120 years ago. Presented by the only people
rich enough to afford it. Look, I know I’m being tough on Mercedes for everything surrounding the Simplex, which is a shame because for what it is, the car is extraordinarily fun. So, where do we even
start with the Simplex? The front I guess. The
grill is a 3D display with the old Mercedes logo and
vehicle status animations. Animations on your grill. The body is obviously based on the PS 35, but with a bold new color scheme. White in the front,
pitch black in the back, the bright blue interior and
rose gold trim on the grill and the wheels. Mercedes was never going
to mass produce the Simplex or really any car with no headlights, but that’s really not the point. The point is if you are
faxing out the gas engine you should have a hit EV already. In the world where the Cybertruck is breaking ground and
about to change ship, I think Mercedes went the wrong direction. Instead of going to the future they hearkened back to the past. Not sure that’s the right move. You know those articles
written in the 1900’s, that imagine what the world
would be like in the year 2000, that’s kind of what the Simplex is. But, electric cars aren’t some far off, vague concept anymore.
They market exists already and we want Mercedes in that marketplace. I love Mercedes and I know
that Mercedes can do it. They’re the only company that makes super cars and garbage trucks. If they focus their novation on marketable electric vehicles they’ll be making sweet electric cars for generations
of people and Popes. Hey guys, we have a ton
of new merch in our store with some returning favorites. The Remove Before Flight
key chain is back. That was a huge seller, we
got that back for you guys. Just in time for winter
we have windbreakers. We have new socks, we got Mo Powa baby socks, they’re yellow. We have a new air freshener
design for your car. And we have all the old favorites like this old shirt right here. Go check it out at donut.media,
get yourself some merch. It’s very comfortable, I will say that. Hey guys, the remove
before flight key chain- I have to sneeze now. (bleeped) Salute. As far as the Cybertruck goes I actually really like
how different it is. It’s ridiculous looking, I know, I’m not saying it’s a good
looking car but it’s fun. It is hilarious how they
broke both windows though. Be nice, I’ll see you next time.

16 thoughts on “Mercedes is ABSOLUTELY BLOWING IT

  1. Why won't they first electrify their truck lineup? Ground transportation pollutes more than personal cars anyways. I haven't seen hardly any concepts on heavy duty vehicles, maybe one from tesla and another from a small california based company.

  2. I'm gonna say it right now Mercedes has done fucked themselves. And also electric G wagon? WHY THE FUCK, PLEASE NOOOOOOO

  3. https://ec.europa.eu/clima/policies/transport/vehicles/cars_en

    Mercedes and other European manufacturers are heavily focusing on EV's now, because the EU (European Union), is fining/taxing the car manufacturers hard, if the average Co2 emissions of all their cars sold in a year, exceeds 95 gram of co2 pr kilometer (that is a ridiculously small number). – AVERAGE!
    The EU is then forcing the carmakers to develop EV's, by making the EV's " " "Zero emissions" " " numbers, count as double in this co2 emissions account. Thereby lowering the average Co2 emssion numbers of cars sold, keeping carmanufacturers from being fined, because they "behaved"…

    It's all in the link to the Europeans Commissions site on the subject above.

    And to think the European Union was created as a free trade and free market project…. Now it's become the new USSR. Big state controlling everything.

    EV's are not driven by innovation. They are driven by politics.

  4. I back the electric vehicle thing for sure BUT they can’t completely phase them out! Oh man well I will be holding on tight to my modified gas powered cars!

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