Running for Office? How to Plan and Execute Your Formal Announcement

Running for Office? How to Plan and Execute Your Formal Announcement

The formal announcement is a press event, a photo op, a chance to drive home a central point about your candidacy…a key point that you want in the lead paragraph of the story and the sound bite on the evening news. There are certain things required to make it successful-press coverage, a crowd, a central […]

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Running for Office? How Not to Announce Your Candidacy

Running for Office? How Not to Announce Your Candidacy

This past week brought us endless leaks about Hillary Clinton’s announcement that she is again running for office. Sunday, I did a google search on all the Hillary for President stories and it easily filled three pages on my computer. Not a single article was about why she wants the job or what she’ll do […]

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