The Social Media Content programme – online training for comms and marketing pros

The Social Media Content programme – online training for comms and marketing pros


If you’re a comms or marketing pro, in any
sector, who wants to make your social media more creative, and you want to feel
really confident that you can get loads more likes shares and comments on your
posts – I’ve got a course for you that I’m dying to tell you about. I’m going to tell
you how it works, what you learn, and all of the benefits that you’ll get from it
so hopefully this short video will help you to decide whether it’s the right one
for you or not. In case you’re wondering I’m He Reynolds and I’m the teacher on
this course. I have lots of experiences in social media and helping lots of
different kinds of brands to get much more strategic in their approach and
ultimately get lots more engagement from their audiences. I really believe that
you have to learn the skills and then try the skills out straight away, as soon
as you’ve learned them. And this is why this course is great because it helps
you to do that in a really bite-sized fashion, in a time as convenient for you. First of all we’re going to have a look
at psychology of sharing, then look at audiences and how they behave on
different social media channels, and as content producers how can we make the
most of the algorithms. Then I’m going to introduce you to the Comms Creatives
Content model – this is a system that we have devised here that gets you
the most likes shares and comments on every post. Next up we’re gonna take a
strategic approach to our social media content we’re going to set some goals,
we’re going to look at prioritising audiences, and we’re going to be doing some interesting stuff around culture mapping. It’s not as scary as it sounds, it’s a
really fun lesson and it gets you ready for your next lesson:
creative content techniques part one, and this one is on audience booster content
that will absolutely get your audience’s chatting and talking to each other. And
then we have optimizing content for the channels – so making sure you
understand what works best on LinkedIn, and how does that differ from Facebook
pages and Facebook groups? What works best and when it is a really good question
to ask yourself when it comes to creating content that excites your
audiences. And that’s what we cover in this lesson. Then we have creative content techniques part two, which is all about copywriting. How do you write
irresistible content that gets people absolutely excited about the work that
you’re doing? That’s what we’re going to cover in this lesson.
Creative content techniques part three is all about videos and visuals, and part
four is about the art and the science of storytelling. Then we get back to
strategy part two, which is all about content planning. The last lesson is all
about getting your colleagues behind you, so for those of you who work in-house
in comms and marketing teams – you will be looking at how you get your
colleagues from other departments and senior management teams, and even your
own team, to really respect the work that you do, and understand the
strategy that you’ve created during this course. If you work in an agency or
you’re freelancer this part is really useful as well, because it helps you to
sell in to clients – it helps you to get them to rave about your work and really
understand how intricate the work that you do and the brilliant results that
you’ve achieved. So let’s look at how the course works: what will you expect when
you sign up? Well there are live video lessons every week, and they stream into
a Facebook group that you’ll join that is completely private and just for you
and the students that sign up. During the lesson you can ask as many questions as
you want, you can get involved, you can share your own experiences and talk to
each other about what you’re thinking and the ideas that you’re generating as
well. If you’re busy and you can’t join us live for the lesson do not worry, you
can join us whenever you want – catch up on the lessons on our learning website
and you can still get back into the group and ask as many questions and
interact with the group in the same way as you would if you joined in live in
the Facebook group. We’ve got the amazing Lesley, who helps everybody to get all of
their questions answered and I’ll often go into the group in the week as well and give people lots of feedback on their homework, lots of ideas and things to try out
during the week as well if they’re hungry for more.
This course is my baby. I look forward to the live lessons and the conversation that
happens in our Facebook group in between lessons is unbelievable.
Such fantastic results from our students that absolutely just needed that little
jolt of confidence . Everyone helps each other out so that we fine-tune our ideas
and it’s just a really brilliant place to develop
your career and grow a group of people who are absolutely behind you all the
way. So if you’ve got any questions let me know.
Hope to see you on the course very soon!

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