WHY YOU NEED A WEBSITE: SOCIAL MEDIA CAN FAIL YOU…

WHY YOU NEED A WEBSITE: SOCIAL MEDIA CAN FAIL YOU…


– It’s 2018 and guess what? You still need a website,
it’s not negotiable. In the era of social media, it’s very easy to get
comfortable and complacent with the free traffic you
get from online platforms and the fact that the
advice of many marketers is to go where the people are. What is it they said
in The Little Mermaid? It was ♪ I wanna be where the people are ♪ Yeah no, I’m not doing karaoke
for you, not gonna happen. But I am gonna tell you about why you need to build
a website of your own. Why you need to have that in
order to protect your voice, access to your audience, and why it’s essential to your brand even if you are a content creator or business owner in Instagram, Facebook, YouTube, Twitch, whatever you’re doing. For the love of God, get your own website. Here’s why. Hey everybody, this is Roberto Blake, helping you create
something awesome today. Welcome back to the channel. First of all, if you’re new here, welcome, thank you for dropping
by, I appreciate you, my name is Roberto Blake, I
am a creative entrepreneur with a social media coaching business which is actually pretty cool
now that I think about it. I’m also a public speaker
and I speak at events like VidSummit and Video
Marketing World, VidCon. And a lot of times on
this YouTube channel, what I focus on is I focus on the idea of helping entrepreneurs market themselves using social media
platforms, email marketing, and I also try to talk to
influencers in social media about the importance of
having a business of their own and treating their brand and
their platform like a business so that they can protect themselves, continue to earn money and make a living doing something they love
and that they care about. I’ve made over 1,000
videos here on YouTube, I’ve done over 1,000 live streams across multiple mobile
streaming platforms, some are still alive today and some have passed away unfortunately and are no longer with us. Like Blab, and like
Meerkat, and so many others. I’m still pulling for you, Periscope, but I don’t think you’re gonna make it. And even if platforms
don’t die on their own, that doesn’t mean that they
can’t limit your access to an audience with their algorithms and the way that they change things. Or that they can’t make
their terms of service or their guidelines in such a way that it no longer fits your content if you want to play by
the rules of the platform. And that’s assuming they don’t revoke your access to the platform entirely if you do break one of these rules even if it’s unintentional. So with all of these crazy things that are happening in the world in the landscape of social media, if you don’t wanna lose your voice, if you don’t want to lose
the brand and business that you’ve been building
on this platform, if you want to be able to
essentially protect yourself and still have that reach, then the only real answer is
to build something of your own and to have your own website. I also would recommend that you build an ancillary business and
consider even doing local events, there’s nothing wrong
with still doing that and having the access to
be a part of your community in the real world instead
of just the digital one. So these are things
that I really believe in and I think you should do. And I’m gonna give you some advice about starting your own website ’cause I think you understand
why you need one now. But you also need to consider
growing an email list. Starting a website can feel intimidating, so let’s get through some of the basics. You need what is called a domain name. This is when you type in something like www.awesomecreatoracademy.com which is one of my websites and it’s where I host
my coaching business. And you need a hosting platform. That usually is going to
come from the same company that provides you with the domain name. So what I like to do is
I like to get a domain, set up professional email addresses, and then also, you need
on your web hosting to be able to post content.. Now, if you’re not a coder,
don’t worry about it. You can use WordPress or you
can use some other platform. For my coaching business, I
use a platform called Kajabi. They’re not sponsoring this video. I do have a link to them down below if you want a 28-day free trial. They’re actually really cool. So for my coaching business
and selling online courses and products and a group
program, it’s phenomenal. It actually helped me
build a six-figure business outside of YouTube which means that if YouTube shuts down
tomorrow, I’ll be okay. I can triple down on my
podcast as far as content. I’m going to be doing some videos and I’ve done a video by
the way on step-by-step how do you start a website of your own, so I’m gonna link to that in the info card because it will be a
great walkthrough for you. But I’m also going to link down below and maybe in another info card to Bluehost because our community has
a fantastic deal with them that gets you a massive discount if you need to start your website. And if you need to start an email list, Mailchimp is a free way to start. I also recommend ConvertKit
and Constant Contact. Some of my friends use AWeber
which I think is phenomenal. So just pick the email marketing platform, use like a free trial or something that feels the least complicated to you because I know that that
can get overwhelming. But make a newsletter and
make some cool freebies or downloads or an eBook
or a free exclusive video or something to grow your email list so that you can connect with people because the worst thing
about a lot of this is that even if you don’t
get banned from a platform, their algorithms decide
who you have access to in the first place. Primary example, 350,000 of you guys are subscribed to the YouTube channel but what a lot of people don’t know is that when a video
is uploaded to YouTube, YouTube samples it against a
small portion of your audience which is why unless I make certain videos or certain titles just right, which pulls in completely new people because I can see in analytics
that majority of my views a lot of times come from non-subscribers, which is why I keep growing, which is why my subscriber
count is so high is that I’m reaching completely new people every time I upload a video,
I get new subscribers. I get hundreds of new
subscribers each and every day but what YouTube is not doing is giving each and every one of you who hit subscribe, my videos. It only does it for people
who hit notifications and say they want every video
and sometimes not even then. And on top of that, and
this happens not just to me but to almost every single creator, on top of that, because
YouTube only sends videos to your most active subscribers, people who don’t skip your videos, if you don’t do exactly
the same type of video over and over or the same type of topic over and over and over, then YouTube considers
someone an inactive subscriber and they don’t see your
videos in the homepage. They’d have to go to
the subscriptions feed and then if that’s in chronological order, it’s based on whoever
they’re subscribed to that uploaded most recently. And YouTube is not the only platform that does things like this. Instagram changes its
algorithm all the time and so does Twitter. Facebook has limited organic reach and that’s why a lot of marketers
are upset with Facebook. So at the end of the day,
we’re left with going back to the way we used to
do it in the internet, the old-school way. I’ve been around for long
enough to remember this that you build a website,
you post blog content, you try to make sure you rank in Google, you consider buying ads online. In this case Google, Facebook, Instagram and you also try to siphon
a little bit of traffic for your own website from social media even though they penalize you for that but they’re hitting you anyway, so you know, what’s the difference? And you also try to grow that email list because email is the most direct access to your audience in a way. And there’s also things I’m looking at where there are Facebook chat bots and things of that
nature that are appealing and interesting but there’s other things that make me uncomfortable about it so I’m gonna be running
some experiments with that. I also think having a Discord
server if you’re a YouTuber is actually really cool
because it then means your community can
interact with each other. Discord servers remind me a lot of how community forums used to work but I like that they’re
much more mobile-friendly. And again, in his world,
in 2018, 2019, 2020, a mobile first, sometimes mobile only is exactly the right thing to do. So if you’re gonna build a website, make sure that it’s mobile-friendly and use something like WordPress if you’re doing courses
and a coaching business, Kajabi is mobile-friendly as well, and the website that it generates for you is mobile-friendly. And I would also say that
being in things like Discord that are a mobile app that
brings the community together are amazing and I think you
should take advantage of them. In fact, if you wanna
join my Discord server, we have a freelancing community there, we’ve got YouTube content creators there, and we’ve also got people that just share interest
creatively as artists. So I would love for you guys to join the conversations
happen over there and whenever I have time,
whenever I’m in an Uber, I like to hop in there as
well and talk about things even if it’s just what movie
I’m watching right now. Like I keep saying, these platforms can do whatever they want. So you need to protect yourself. You’re gonna see a lot more people building their own website,
posting a podcast in there which they also distribute
across multiple platforms and I would encourage you
to not abandon social media, to leverage it, but also
use it for free traffic, use it to build your email list. I’m gonna link down to
some resources for that for you down below, I’m going to link to a few of my other videos
about online marketing. You guys need to do that and
if you’re a content creator on a platform like YouTube and you’re making your money that way, you need to build a website and you need to do things
like affiliate marketing, and sell your merch with a website because you need a way to make money in case something happens. YouTube could have problems or if you’re with a multi-channel network, they could be late on payouts for you, they could be like two
or three weeks late, and if you’re relying on
that money for a living, then that sucks, you can’t pay your bills if you don’t have something saved. So that’s important. YouTube shuts you down, this happened to a lot of friends of mine. Especially in the anime community, they’re not even people
talking about politics but they got shut down
because a media company started copyright striking like everybody who was like a
manga or anime reviewer, it was like a big deal
and nobody talks about it because it’s not politics, it’s not them, they live in their bubble, they think that YouTube
has an agenda politically to screw them when,
hate to break it to you, there are plenty of content
creators getting screwed and they have nothing
political to say whatsoever, they just wanna talk about movies, or cartoons, or sports even, I’ve seen sports channels that have been completely demonetized. So guess what? It can happen to anybody. Don’t think for one
minute that you’re safe because you’re on this side of the fence or that side of the fence, you’re not. So the best thing you can do for yourself is to take ownership of your brand by having your own website. So for me, I’ve got a
discount code for you guys, you can use any hosting company you want, but if you want a discount, then check out robertoblake.com/Bluehost. I’m gonna link it down below. I think I’ve linked it
up in the info card. Yeah, it’s an affiliate
code, it’s not sponsored. I do get something from that but if Bluehost doesn’t work for you, then consider using
Squarespace if that’s easier. Whatever you do, just build a website. I don’t care who you build it with, if you’re happy with it and
if it’s working for you, and if I never make a dime
from it, that’s cool too. Anyway, I hope this gave
you guys some perspective on why you need to build your own website, why you need to build your own email list. Question of the day. This one’s gonna be fun. Question of the day, what’s a business you’ve always dreamed of
starting for yourself? I think that that’s a
really interesting idea. If you could build any
business that you wanted and know that it was gonna be successful, what would you build,
what would you create? Would you create you know an energy-based, a green energy based company, is that something you want to do? Would you create a movie studio? What is it that’s really
burning in your heart to build and to bring into the world and what would you make if like you knew that you were gonna be
successful no matter what? I’m super curious about
this, I want to hear from you so drop that in the comments section. Like this video if you like
it, don’t forget to subscribe, check out the other awesome
stuff on the channel. It’s here to help you. As always you guys, thanks
so very much for watching and don’t forget, go out there and create something awesome today. Especially if it’s your own website. Take care. (upbeat music)

100 thoughts on “WHY YOU NEED A WEBSITE: SOCIAL MEDIA CAN FAIL YOU…

  1. #QOTD What business would you start if you couldn't FAIL?
    Also if you want to start a website get a discount with BlueHost: http://robertoblake.com/bluehost
    If you want to work with me on Coaching Check Out: http://awesomecreatoracademy.com

  2. Does an email list/campaign make sense for a channel whose main content is a vlog and some educational/howto videos? I think it's more of I do not fully understand what they are good for and how to use them effectively.

  3. Also, I'm glad you touched on how anime YouTubers went through and are still going through hell when it comes to their content. I used to make A LOT of anime videos here on YouTube and a lot of it has been buried by YouTube due to copyright strikes. No matter how I changed the content, I literally had to strip away everything I loved about the videos to make them bare and boring really to finally get YouTube to leave me alone but by that time, I lost interest in making them all together. Now those same companies had Google issue DMCA removals on the pages on my website that I used to promote the same videos they already had blocked on YouTube so they don't appear in their search. The most recent was literally just this past week for a page that was published years ago. Its truly discouraging.

  4. I would love to start a freelance/contracting business for young and beginner programmers/coders who can immediately take the skills they are learning online or through school and make money by completing small projects for other companies in either web or mobile development

  5. That's true.. It's risky to depends on Social Media too much..QOTD: If I couldn't fail, I want to focus on music, and that's why I just started my channel! Thank you so much for great advice as usual!!❤️

  6. I feel like you are watching my videos ha. I would probably create some type of show about current events, where I can talk about anything without any repercussions. Besides that, I want to build a website. It is totally new to me, although I watch tons of videos about it. Is it better to have a niche? Is the concept the same like YouTube, where it can be a variety website? I have watched others who have websites specifically with a niche doing products reviews and makes tons of money a month. I don't know what is right for me though.

  7. Hey there Roberto. Thank you for your Creative Inspiration. For question of the day- I want make t-shirts, paintings, prints, short films- work on film sets- and be successful at affiliate marketing. Just feeling a bit over whelmed and exhausted. Britt

  8. Will Kujabi do the same things as Gumroad? I am building a tutorial channel and am planning on selling the download of the video with additional pdf materials. Which platform would be best to build that?

  9. Yo you are incredibly kool.I would like to create a positive black cartoon with adult content without the stereo types. Are you every coming to Orlando to do a public speaking? Anyway thanks for all of the knowledge you are dropping

  10. QOTD: I'd probably create an animation studio or a freelancing agency Regardless of the business I'd like to include an education center so I could not only train employees properly and thoroughly but they wouldn't acrue debt (work study). It would blend university style education and on-the-job training so people of every learning style could get real value even if they didn't end up working for my company.

  11. I created my own website a couple of years ago to sell my art because Etsy was doing "whatever they wanted". Best move I made.

  12. I would start a food business. Because everyone needs food to survive! As a side note, yes it is important to have your own website. YT or FB can ban you for no reason. But they can't ban your website.

  13. I have been using squarespace and even though I haven't been pushing it as much, having it is a great cushion just in case anything happens. It also helps me as I improve my portfolio. Professionally it is great because it seems like it has a little more credibility than instagram

  14. Great video! I announced today that I’m done posting links on Facebook because they keep hiding my content from my audience. I’m rebuilding my website and I started an email marketing campaign as you always suggest. So again thank you. Always great!

  15. Hi Roberto, I’m just starting my own website and trying to understand all the “bits” As for dreams I am taking my hobby and hoping to make something with it. I just wish I had done something a decade or two ago! But I am using your advice to move me along, but still struggling with my “first” video. Thanks for the content, I watch it to the end and have now started watching ads on the channels I like to make sure they get something. Keep up the good work.

  16. Who disliked this video? 🤯

    Thanks for this. Is it expensive having a website? Because I can’t afford a lot of things now

  17. Roberto you are just nailing it at the moment & we hrateful to recieve that awesome hedsup. Keep up the great work brother
    Te Umuariki, Aotearoa, NZ

  18. Now with instagram and facebook just decreased their organic reach even less just yesterday and they are planning to take it to 0 organic reach very soon, gone are the days of free traffic now you need to pay to play!

  19. I will have to check but do you have a way of keeping up the content on your website with your YouTube videos? I have created a website but find it hard to stay on top of the videos and blogging.

  20. How would you grow your email list on social media? YouTube seems easier to grow because of YouTube allow many links.

  21. More of a Community Service my home town is according to Time Magazine in the top 5 worst places to live in America… Growing up here is tough because it's such a big city with absolutely nothing to do. Kids need a place to go why not a Safe Free TO use Req Center for Learning Hands on how to create Music Video Webpages CAD all The Cool Shit That exists give the kids of Modesto California A Chance To be Heard /Seen. Experience inspiration, Express Creativity, "Free Underground Artist/Creator Playground"
    (not actually underground)

  22. I personally use squarespace to host my site because I am selling my art. They have really good prices for hosting and the level that you use as a business can reduce your transaction fees 🙂

  23. I really appreciate your content! Im an aspiring entrepreneur working on building my brand and setting myself up, so your channel came at the perfect time for me! Thank you for what you do and for the help you provide.

  24. Dream biz: a creative outlet that allows me to contribute to a wide range of niches
    Working on: multi-platform focused content Creator studio for YouTubers, podcasters, live streamers, agents/freelancers for promos, student photographers, etc
    YouTube Creator space but better and no sub requirements for entry
    Actually working on it's website for 2 days now, fittingly enough

  25. I heard about subscribers not being notified but thanks for clarifying how many Different Ways these platforms are doing it. Its really scary how they use YOUR content to make money, yet they continuously find ways to cut down on the creators breaking money.

  26. True
    You always have to have your own website and make it big
    Social media is controlled by its owner
    Who knows what the future is of social media so side website is best and you can have peace of mind 🙏🏾

  27. What business do I want to build? I'm allergic to the sun and my clothing options are limited. I have designs with interchangeable parts to make my life and others with sun issues easier. I just need a team, money and preferably a collab with coolibar for their UV resistant fabric. It's my biggest long term dream.

  28. Dream Biz. My Dream Business would be one where newcomers like me would get all the tips they need to succeed in the online marketplace. It's really hard to start off and keep a momentum going when everyone is trying to sell you "AIR". I like how you always keep it real. I follow you and view all your vids that come my way. Thanks much…AndyB

  29. When should you diversify to other platforms? Surely, you need to focus on 1 until you're making good progress i.e. Perfect the strategy and then roll it out

  30. If I could start any business and I knew I could Only succeed..
    I'd be Making Vinyl Toys, Action Figures, Video Games of my Own Designs & Characters.

    I'm working on it by Getting up as a Visual Artist and hopefully I'll attract the eye of a Kidrobot or someone who wants to work with me on doing such a Thing.

  31. If anyone needs a website, I'm currently looking for clients and will design your website for as little as 500$!

    I know that sounds too good to be true, but I'm launching a freelance web design business so I'm offering extremely cheap rates to grow my portfolio. Just shoot me a message, or better yet, email me!

  32. Best way to make a website? I made a weebly once, but I want something more profesh. I have time to do it myself, but I’m thinking squarespace? You have to buy a name through blue host?

  33. Great advice!! You never really own your social profiles! Plus once you get people to your page it’s much easier to monetize that traffic 🙂

  34. Movie studio sounds tempting, but my ultimate dream company would be one that makes masks, props, animatronics, etc. Like Distortions Unlimited in Greeley, Colorado. I've been chasing that dragon for years.

  35. I've had this happen in the cryptocurrency niche – I am doing nothing wrong, not selling or scamming, but there are platforms that don't care what you're doing it's just a blanket ban. Life goes on! My own website is thriving, and the social platforms that allow honest creators to work in the crypto world will win out 🙂

  36. Since childhood(late 1990s/early 2000s) Ive had this desire to build and make successfull and relevant for life a multi media(as of recently) digital production business. Focusing on muliple different mediums like Graphic Novels, Game creation, scripted web series, music and other audio entertainment ect. To even be a trend setter myself and even 50 yrs from now to still be relevent with content and distrbut it to whichever works at the moment. currently social media platforms and soon own website for the company. I started moving with it in 2015 but really went full force a yr later somewhat and this yr made it more of a priority.

  37. I'm thinking of starting a website of my own with Wix. It's very user-friendly, and perfect for those who don't want to waste their time coding.

  38. My own site and web shop with Illustrations and digital design selling like diary, calendar, planner, + clients I can make illustrations, logo design for.

  39. Hehe you sing from The Little Mermaid and then say "protect your voice". Social media can be like Ursula, and can take your voice away just like that. Get your own website and you can have a voice regardless of what Ursula does. Btw, your singing voice doesn't sound so bad. I'd go to karaoke night to hear you sing 😉

  40. I know you don’t like politics and all but I’m a part of a YouTube community that thinks YouTube(and social media) is out to get them for their political views and with recent events like Alex Jones being banned everywhere in one day would you be able to talk about why it may seem like this?

    Maybe that’s not worth a vid I’m just curious what to say to these people because it has me tempted to leave, they go on about people being in a bubble but don’t even see their own.

  41. QOTD
    I’d want to make an online entertainment company like Rooster teeth and Smosh.
    That’s a moderate ambition for me.

  42. Great video Roberto! We saw issues with Facebook when they reported earnings last time. One of the worst quarterly earnings I have ever seen for a publicly traded company. But thats what happens when you start handcuffing ads. They will be reporting again soon. We shall see what they say about their ad revenues. Tech stocks taking a pounding. Could be that many are moving away from Google, Facebook, and Instagram ads and doing exactly what you are saying…getting control over their own brand.

  43. Once again a greatly produced video,if I could make a business I would make a brand for my channel so that way if I get a big amount of subs I could have something extra that would please my subs👍😁

  44. Selling drum packs and sounds. Many music producers/beat makers want to sell their beats to the hit artist, or get that TV Placement. I rather make tools to help them achieve their goals.

  45. I know, but then I will need to get people there. I just wanna do YOUTUBEEEE…

    /The editor of Weekday PositiviTEA

  46. Looove the new background and video quality bro!!!! And yes I agree we all need a website. I dont trust social media for business

  47. Needing a website was one of my biggest takeaways from FinCon! My website/blog will be launching next month!

  48. The business that I would love to start is a freelance company called Addison Productions where I film weddings, baby showers, graduation, and personal videos i.e. video shoots.

  49. I disagree, the days of website creations has been long gone since 2002. for businesses? is still alive and well but other then that, it dead, branding websites and personal websites are without any social media components are dead and useless.

  50. Hi Roberto, currently working on my website through wordpress. Hopefully I will launch this at the end of this month or so. Thanks.

  51. Hi robert.. i am a beginner, i just purchased a domain without hosting, and i am looking for different hosting compsny, and the thing is, to be honest is i cant afford it. Is there any options tgat you can advice? I am just starting out… thanks

  52. Completely agree. There are over 20 billion devices connected to the Internet. Why wouldn't you have your own presence? Don't rely on social media! R.I.P. Myspace.

  53. My Dream? The Ultimate Grappling complex with decked out gym, elite level training accessible to the common man or woman, and a special sponsoring program for poor kids from all over the world, also it would be dog friendly and i would just film all my youtube videos from there.

    Great video like always, i feel like im going to succeed the more i watch your videos. Very insightful, so like always keep up the amazing work and thanks!

  54. hey Roberto I'm a 1st year graphic designer I've heard making a portfolio – website isn't always the best solution do you think I should create a personal brand website or portfolio as my first website?

  55. When I was 9, I had a website. I was writing down there and then I become a blogger and now youtube. I forget website and blog for a while but you know what I have to o back to roots and have a website. Thanks!

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